GPU prices only started rising not too long ago because of the crypto hype, typically they're much cheaper compared to now. Generally it will take some time but in the end PC is cheaper than console gaming, the games are much much cheaper for PC, if I had to pay €60 for every new game I wouldn't have as much games as I have on PC and I'd have a hole in my wallet (Also you get; better graphics, upgradability, customization, a full blown os etc.).
What's wrong with MSI? I think it's a great brand.