I have been looking at the prices of the premium scripts and I was wondering why a lot of them end in .99. Why not just round up to the next dollar?

 

Does anyone know the reason?

Psychological pricing. Pricing it like that makes the price seem significantly lower, even though it isn't.

 

Reading: http://en.wikipedia.org/wiki/Psychological_pricing

since it looks smexy :P

Psychological pricing. Pricing it like that makes the price seem significantly lower, even though it isn't.

 

Reading: http://en.wikipedia.org/wiki/Psychological_pricing

That is what I thought, but I didn't think people would need to do that here.

Just like actual store prices are priced like this, it's all psychological like @Eliot said. People would rather buy a script that looks like $1.99 instead of something that says $2.00. It just looks cheaper.

I priced mine at ten bucks, I don't practice black magic.

I priced mine at ten bucks, I don't practice black magic.

You gave me a good laugh.

When you see a t.v commercial, do yoy notice how there products are ALWAYS $19.99? or $19.95?

 

They also state that it is ONLY 19.99, it makes the whole difference from saying ONLY 20 dollars.

 

Also sounds way better, yea its a market scheme.

To make it harder and more annoying for alek and myself. We have to do more math with the .99

To make it harder and more annoying for alek and myself. We have to do more math with the .99

No automatic calculations?

To look more "professional".

That is what I thought, but I didn't think people would need to do that here.

Chances are they don't, but since it's used everywhere else I guess they feel the need to price it that way. 

Marketing like in high street stores and supermarkets makes it look cheaper