Not sure if I understood the concept, but I like it & will give it a try! (please forgive my clumsy English as this is not my first language)
Subject : environment & pollution management
Explanation : most people do not care about the environment because it's a minor factor that slows down their productivity (time wasted to take eco-friendly decisions, etc.). The more an area is polluted, the more likely will an economical agent (can be a person, a company, a country, etc.) keep on aggravating the polluted state of that area.
Let me demonstrate this with an example as the previous statement doesn't even make sense to me : you're a smoker and you see a lot of cigarette butts on the floor. When you're done smoking your cigarette, you will most likely just throw it among the other cigarettes on the ground ; psychologically speaking, it wouldn't be the same if you were in a clean area as you would be the first to throw your cigarette on the floor.
I don't believe in utopian positions, but I believe that something can be done to change people's state of mind concerning pollution. This goes through education, culture, authority regulations (productivity & efficiency will always be the first preoccupation of company managers, but I believe that environmental subsidies & penalties can be distributed & enforced by local authorities - even though some companies are manipulating those authorities - as well as a way to affect a company's image that could be assorted with a boycott of their products/services if they don't meet certain production standard).
Even though I'm a strong believer in capitalism, I think something can be done globally to "make this world a better place".